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FTC Disclosure & Privacy Policy

Revised 5/12/17


As a blogger (and your favorite blogger), I am required to disclose to my special readers any of my sponsors and relationships to them…if I post about them or their products, receive cool stuff or swag, etc. This blog is not primarily financially driven. In fact, if it were, I would starve and my kids would be forced to be on the Disney Channel as little stars to pay for their mommy’s triathlon habit.  I put it up in 2010 to build a community, to rave and complain, and to inspire (wherever possible).

That said, beginning December 1, 2009 and revised in 2013 and recently revised, the FTC requires bloggers and social media influencers to provide disclosures, sponsorships and sponsored products whenever there could be hidden interests or unspoken biases related to recommendations.

First, the simple: I am a wife, mother, attorney, triathlete, Ironman and blogger, and I run a little company called Meredith Atwood, LLC (Swim Bike Mom, LLC).  As stated before, no one is getting rich here.  But, a list of some of the organizations and companies Swim Bike Mom partners with (or has partnered with since its inception in 2010) are:, Quintana Roo, Klean Athlete, FitFluential, Swiftwick, Gulf Coast Triathlon, ROKA Sports, Clif, AudioFlood, Huma Gel, Koss, Rapid Reboot, Getting2Tri Foundation, First Choice Sports Rehab, PTS Sports, Tri*Fe Tri, Koss Headphones, EC3D Sports Compression, Huma Gels, Ramblin Rose Events, Georgia MultiSports,, Orr Cycling, Ride Blue USA, Tailwind, St. Anthony’s Triathlon, Cannon Cyclery, IRONMAN, Pear Sports, Athlete Inspired.

More updated sponsors here:

#sponsor #ad

“Second, the less obvious [disclosures]: Per the FTC rules, if I interview someone and they grab the bill for lunch, I would need to specify this. Ditto if I use an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents. If someone gives me a comfy t-shirt with a logo and I wear it in a photo, same deal. Disclaimers all over the place. This would be tedious for me and a continual eye sore for readers. But rules is rules.

To cover my ass and preserve your reading experience, please assume that, for every recommendation, link, and product I use, the following all hold true:


What information do we collect?
We collect information from you when you register on our site or affiliate sites (, place an order, subscribe to our newsletter, respond to a survey, contact us or fill out a form.

When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information. You may, however, visit our site anonymously.

Google, as a third party vendor, uses cookies to serve ads on your site.
Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

What do we use your information for?
Any of the information we collect from you may be used in one of the following ways:

1. To personalize your experience
(your information helps us to better respond to your individual needs)

2. To improve our website
(we continually strive to improve our website offerings based on the information and feedback we receive from you)

3. To improve customer service
(your information helps us to more effectively respond to your customer service requests and support needs)

4. To process transactions
Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.

5. To administer a contest, promotion, survey or other site feature

6. To send periodic emails

The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information when you place an order or access your personal information.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

After a transaction, your private information (credit cards, financials, etc.) will not be stored on our servers.

Do we use cookies?
Yes. Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, and keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly.

Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Online Privacy Protection Act Compliance
Because we value your privacy we have taken the necessary precautions to be in compliance with the Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

Childrens Online Privacy Protection Act Compliance
We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Online Privacy Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.

Your Consent
By using our site, you consent to our privacy policy.

Changes to our Privacy Policy
If we decide to change our privacy policy, we will post those changes on this page.

Contacting Us
If there are any questions regarding this privacy policy you may contact us using the contact button.

This policy was last modified on May 12, 2017.