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Starfish and Stripes!


We are so excited to launch our third new Tri*Fe kit design: Starfish and Stripes.

Poster Starfish

Many of you have asked, “Why the starfish?” and “What in the world does Tri*Fe mean?”

Why Tri*Fe?

Tri*Fe is a nod towards “triathlon” and “female” [and if we are getting super-nerdy, the chemical symbol for the element, iron: “Fe”].
Whether you aspire to iron or to 5k, our Tri*Fe clothing is made in the spirit of you– triathlon for the EVERY woman!  Tri*Fe!
Women are all made of iron–tough as nails and ready to tackle the many facets and challenges that life throws at us.  We believe in ourselves, even when no one else believes in us. We “just keep moving forward” and work hard towards our goals. When we are knocked down, we rise up and go again.
In the spirit of “Triathlon for the Every Woman,” we are pleased to offer triathlon clothing and gear in sizes for “every” woman… from extra small to 4XL.
 Swim Bike Sell Logo2

Why the Starfish?

The Starfish is a symbol of growth and regeneration.  As we travel through our life and triathlon world, we must continually change and grow. When we are hurt, we must regrow. We can “lop off” limbs of thought that are poison, and grow new, inspiring ones.  We can cut off our bad ideas and habits, and in their places, grow new ones.
In the world of healing, the Starfish is the symbol of new chances, new days. If the starfish can re-grow, then so can we.  We regenerate new avenues through triathlon that leads us on this path.
The Starfish reminds us that we can grow our own path, while trusting our instincts along the way.

Go here to get your new kit – we have them in stock now!



Sizes XS to 4XL


  • christina

    August 26, 2015 at 8:00 pm

    This is by far my favorite new design so far – its adorable!!!! I cant wait to order one next season – hoping to be a smaller size by then!

  • Courtney

    September 1, 2015 at 5:45 pm

    Just received my new Tri Fe kit today! It’s awesome! Finally have a kit that fits a lady how it should AND is bright and fun ? money well spent, order up ladies!
    Can’t wait to cross the finish line at IM Augusta 70.3 on the 27th EEEEK…..boy, that date snuck up on me haha! ? Wooo Hooo SBM Army!!! ????


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