From Penelope Trunk’s Brazen Careerist….
“Left uninterrupted, we are likely to interrupt ourselves. The Internet, everyone’s interrupter of choice, is the most tantalizing type of reward system to our brain: intermittent but unpredictable rewards, in the form of a randomly great video or a juicy email here or there. (This is also why kids love to whine to get what they want. Parents give in only when they are at their wit’s end, creating, from a child’s perspective, a similar, randomly yummy reward system.)…”
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